• Emily

Blogging rebooted

Updated: Mar 13, 2019

This is the new incarnation of a long-defunct wine blog (of the same name) that I started when I was an absolute beginner just starting to learn and work in wine.




Some readers (hello family!) probably remember my first attempt at launching a wine blog, about five years ago when I was living and working in the Walla Walla wine region. I wouldn’t say it was particularly successful, although one post was included in Sean Sullivan’s Washington Wine Report weekly link round-up. I consider that a personal success (also because it was a post on one of my favorite wineries: Rulo in Walla Walla).


It was not long after I’d started that blog that Elizabeth Schneider of Wine for Normal People came into the winery where I was working, and I was lucky that it was quiet enough to have a chat with her about blogging. Her best advice, she told me, was to really define what you want your blog to be (something she has done extraordinarily well) and do it consistently.


At that point, I had no clue what I wanted it to be. I knew that I wanted it to fuel my own education about wine; after all, if I had to write about it, I had to learn it. I knew that my friends who knew I worked in a winery were asking me questions like “What is a tannin?”, “Will I like this Syrah?”, “Where should I go tasting?”, and I wanted to answer those questions. I knew that I wanted to write about the wines that I particularly liked.


Somewhere in all that, a real vision for the blog got muddled and a bit lost. I eventually trailed off in my frequency, and then I was back in grad school and was happy to spend my time experiencing and learning about wine rather than writing about it (read: running around Bordeaux like a kid in a candy shop). After I graduated, I never got back in the habit, and London offered so many other things to spend my time on that I didn’t realize that I missed it.

I’ve rebooted this blog as a way to drive my curiosity about wine. Sometimes it’s easy to get stuck in a wine rut, to not ask questions about the wine you’re drinking, to stop searching out the things that are fascinating about wine and the people who make it.


One of the aspects of wine that I find the most intriguing is the vast range of people who populate the wine world, doing all sorts of different jobs. You have people making wine, testing wine in labs, selling wine, judging wine. And what about the people who are cultivating yeast that winemakers will buy and use in their wineries? Or the people packing your wine onto pallets and into shipping containers? So many hands touch every wine; I would love to chat with all of them. I’m aiming to have a series of interviews spanning all aspects of the wine trade.


If you’d like to contribute a guest post or are willing to be interviewed, please do let me know here!


So that, really, is why I’ve started up this blog again, and I hope that some others out there will also be curious about the same things I am.

4 views0 comments

Recent Posts

See All

3 Ways I Studied for WSET D1

I received some good news this past week, which is that I passed my first WSET exam (Viticulture and Vinification) with Distinction! It's especially surprising given that the exam was the day before w