EmilyApr 3, 20192 min"No One Drinks Sauvignon Blanc"One of my colleagues said this to me a couple months ago as we were heading to an event, and the sentence has stuck with me since; I...
EmilyFeb 19, 20197 minWine Marketing MBA So, what do you cover in a Wine Marketing MBA? A little bit of everything, it turns out. Before starting the program, back in October...
EmilyFeb 10, 20196 minThe Unique Challenges of Wine Marketing: Spoiled for ChoiceWine should be easy to market, right? People want to sell it, other people want to drink it, no way you can mess that up. But it's a hard...